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40 years of HB BODY… A reason for a fresh start!
Jul 18, 2023 | 9' read
40 years of HB BODY… A reason for a fresh start!
At HB BODY Automotive Refinish, we recently celebrated four decades of prominent presence in the automotive refinishing industry! This significant milestone comes as a continuation of our recent brand identity refresh, marking a brand-new chapter in our history.
The 40th anniversary provided the perfect opportunity to communicate all the elements that define us, from our beginnings to our guiding principles in paving new paths. With this goal in mind, we created a commemorative campaign with the central message of “Giving Life Colour“.
Alongside that, we presented a short road movie, unravelling a familiar narrative for all the drivers out there. It’s a story about time and the marks it leaves on what we love, including our beloved cars.