HB BODY took part in one of the world’s leading events for the automotive aftermarket, welcoming many visitors and bringing together team members from across the company to showcase new solutions, share expertise and connect with professionals from around the world.

One of the highlights of the HB BODY stand was the debut of Barolo Nero, the latest addition to the Basecoat Exclusives series. Presented on the iconic Ferrari F430 Spider, Barolo Nero combines a commanding black with a deep, velvety red inspired by the legendary Barolo wine, revealing shimmering golden undertones as light moves across the surface.

The Barolo Nero project brought together HB BODY’s passion for colour, creativity and automotive design, giving visitors the opportunity to experience the new shade in person for the very first time.

Innovation remained at the heart of HB BODY’s presence at the exhibition, with the introduction of new products developed to support professional body shops in achieving efficient, high-quality results. Among the new solutions presented were the P365 5:1 HS High Build Primer and P364 4:1 HS High Build Primer, together with the H713 and H714 hardeners for primers. As part of the HB BODY Pro Series, the new primer solutions combine performance, ease of application and efficient processing, giving refinish professionals greater flexibility to adapt their workflow to different repair requirements.

HB BODY also presented its Smart Repair System, a complete approach designed around efficient repair processes and optimized workshop performance. The system brings together products and solutions designed to help professionals complete smart repairs efficiently while maintaining the quality expected from a professional refinishing system.

At Automechanika Frankfurt, the HB BODY experience extended beyond products and technical solutions. Visitors could step into the AI Barolo Nero Photobooth, creating personalized images inspired by the exclusive new colour and taking home a unique memory from the exhibition. The experience also included a special Barolo Nero giveaway. Five visitors won an exclusive Barolo Nero SATA spray gun, adding another element of excitement to the HB BODY stand throughout the five-day exhibition.

With team members from across HB BODY present at the stand throughout the exhibition, the five days provided an opportunity to meet customers, partners and professionals from the automotive refinishing industry, exchange ideas and strengthen relationships. Following another successful participation at Automechanika Frankfurt, HB BODY continues to move forward with the same commitment that has defined the company for more than four decades: developing solutions that combine quality, innovation and colour, while staying connected to the professionals who bring them to life.

HB BODY Automotive Refinish
Giving Life Colour