This year’s Automechanika Frankfurt, the world’s leading trade fair for the automotive industry, was truly a standout event. Importantly, all the big players in automotive refinishing participated, making this year’s exhibition more competitive and cutting-edge than ever before.
Located in Hall 11.1, exclusively dedicated to automotive refinishing, HB BODY’s presence drew attention with an impressive display of innovation. The hall was buzzing with professionals from all around the world—visitors even from the Philippines, Malaysia, Latin America, and Asia—all of whom were eager to discover the latest trends and technologies in the refinishing sector.
HB BODY’s booth featured two stunning automotive highlights
Steve Brown’s restored Land Rover Series 3: The classic Land Rover restoration project by HB BODY’s Technical Manager Steve Brown became one of the show’s major attractions. Visitors were mesmerized by the flawless restoration of this iconic vehicle, which highlighted the power of HB BODY products in achieving precision and excellence in restoration work.
Mazda MX-5 in Skyline Grey: Making its debut at the event was the Mazda MX-5, painted in the exclusive Skyline Grey shade from the HB BODY Basecoat Exclusive Series. This car, which embodies speed and performance, was showcased as part of the Nürburgring lap record-breaking project. The Skyline Grey finish perfectly captured the sophistication and high-energy inspiration behind the shade.
Products on Display: A Range of Innovative Solutions
HB BODY took the opportunity to introduce its latest product innovations, including:
Color Solutions Mix Master – Making its debut at Automechanika Frankfurt, this state-of-the-art software took centre stage, allowing visitors to explore its innovative features firsthand. Designed to streamline the refinishing process, the Color Solutions Mix Master software offers enhanced functionality, simplifying colour matching and mixing for professionals. Attendees were impressed by its user-friendly interface and advanced capabilities, solidifying its place as a must-have tool in automotive refinishing.
696 New Clear Coat: This air-drying 2K acrylic 2:1 HS SR clear coat is a game-changer in automotive refinishing, offering fast drying and exceptional results without the need for baking.
Skyline Grey Shade: Launched as part of HB BODY’s Basecoat Exclusive Series, this unique shade captivated the crowd with its sleek, modern appeal.
Color Solutions Aqua Basecoat Mix Sistem: A new addition to the Color Solutions Mix System, the AQUA Basecoat is a 1K waterborne mix system that provides excellent coverage and fast drying times.
Raising the Exposure Level
The targeted audience at the HB BODY stand exemplified the growing demand for advanced refinishing solutions. Hall 11.1 attracted traffic purely focused on automotive refinishing, making it an ideal environment for high-level networking and exposure. With increased traffic and international interest, HB BODY’s stand was a hub of activity, receiving significant attention from both current and potential partners.
As Automechanika Frankfurt 2024 came to a close, it became clear that HB BODY remains at the forefront of the industry. With new innovations, exciting projects, and continuous global expansion, HB BODY is set to lead the charge in the years to come.
