The Coatings Forum 2025, organized by the Institute of Coating Technologies (IoCT), took place on February 18 at the Megaron Athens Concert Hall, gathering industry leaders, experts, and innovators from around the world.
With an impressive turnout and 23 insightful discussions, the forum reaffirmed its status as a key event for the coatings and refinishing sector.
Under the theme “Construction Next”, the forum highlighted the future of the coatings industry, focusing on innovation, sustainability, smart technologies, and advancements in materials. With four main sessions, 29 distinguished speakers, and over 400 attendees from 200 companies and organizations, the event was a hub for knowledge exchange and strategic discussions.
HB BODY’s Presence at the Business Cases Panel
HB BODY Automotive Refinish played a key role in the forum’s Business Cases panel, where industry leaders shared real-world applications of innovation within the coatings sector. Vasilis Vasileiadis, President & CEO of HB BODY Group, took the stage to present the company’s pioneering solutions in the field of automotive refinishing. With over 40 years of experience, HB BODY continues to lead the market by providing cutting-edge coatings that set new benchmarks in performance, durability, and efficiency.
His presentation demonstrated how HB BODY leverages research, advanced technology, and sustainability-driven practices to redefine the refinishing industry. Our insights were shared alongside other global executives, including Marlies van Wijhe (CEO of Royal Van Wijhe Verf), Ralf Wunder (Vice President European Sales at KRONOS), and Trevor Matayi (Senior Advisor at ORR & BOSS), making the panel a key highlight of the event.
HB BODY Automotive Refinish remains committed to shaping the future of automotive refinishing with innovative, high-quality solutions. Our participation in Coatings Forum 2025 further solidifies our position as an industry leader, dedicated to continuous growth and development.
