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Apr 22, 2025 | 3' read
HB BODY Debuts at Motortec Madrid 2025: A Strategic Step into a Key Market

HB BODY Automotive Refinish is proud to announce its first-ever participation in Motortec Madrid, one of the most important trade shows for the automotive aftermarket in Southern Europe.

Taking place from April 23 to 26 at IFEMA Madrid, this marks the first exhibition of the year for the company and a significant milestone in our continued global expansion.

With a strong and growing presence in Spain through our local subsidiary, our participation in Motortec underlines the country’s strategic importance for the HB BODY Group. As one of the most dynamic automotive markets in Europe, Spain offers an ideal platform to further strengthen our relationships with partners, clients, and professionals, while opening new paths into other regions.

Visitors to our booth at Pavilion 4 | Stand E19 will have the opportunity to explore our extensive range of innovative products and solutions for automotive refinishing, including our latest additions from the Color Solutions line, our advanced primers, clear coats, including a showcase of our newly launched Mix Master Software — a state-of-the-art colour matching and mixing platform designed to improve precision, workflow, and efficiency in modern bodyshops.

Motortec Madrid 2025 sets the tone for an exciting year ahead. HB BODY will also be participating in major international events including Autopromotec in Italy, CESVI EXPO in Mexico, Equip Auto in Paris, and SEMA Show in Las Vegas — continuing our mission to deliver excellence in every corner of the globe.

We look forward to welcoming you to our stand and sharing the vision and values that have made HB BODY a trusted name in over 75 countries.

HB BODY Automotive Refinish
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