Our stand at Pavilion 4 | Stand 4E19 was successfully organized by our Spanish subsidiary, BODY-COLOR ESPAÑA, together with members of our global sales team, creating a dynamic presence that fully represented HB BODY’s commitment to growth in Spain and internationally. 

HB BODY showcased its latest innovations in automotive refinishing, including its recently launched Mix Master colour matching and mixing software, our new BODY 696 AIR DRY CLEAR HS SR 2:1 designed to optimize bodyshop operations with its fast-air-drying properties, as well as a wide range of premium refinishing products. The booth drew interest from professionals across the sector, establishing valuable new connections and reinforcing existing partnerships.

This participation significantly enhanced HB BODY’s visibility in the Spanish market, where the company already operates a dedicated subsidiary in Valencia. Spain remains one of HB BODY’s key strategic markets, and the opportunity to interact directly with local clients as well as customers from neighbouring countries, bodyshops, and distributors was especially important.

In addition to strengthening its position in Spain, Motortec 2025 offered a gateway to new markets, attracting visitors from other regions in Southern Europe and Latin America. The HB BODY team had the chance to meet professionals from a wide range of countries, reflecting the brand’s growing global footprint.

HB BODY’s first appearance at Motortec proved to be more than just an exhibition — it was an opportunity to showcase innovation, engage with the automotive community, and continue expanding a network that now reaches over 75 countries worldwide.

We thank everyone who visited our stand and look forward to the opportunities ahead as we continue our journey of growth, quality, and excellence in refinishing.

HB BODY Automotive Refinish
Giving Life Colour